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The Scent of a Burger?

Burger King creates a fragrance?

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By: Marie Redding

Senior Editor, Rodman Media

Burger King has announced on Facebook that it has created a body fragrance, Flame-Grilled, as part of the fast food company’s new ad campaign in Japan. It will be sold for just one day – April 1st, for April Fool’s, of course.

Burger King Japan has also registered April 1 as “Whopper Day” with the Japan Anniversary Association, making it an official holiday.

So is it a prank, or real? The fragrance will be sold in all stores in Japan for that one day, in limited quantities.

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